Client: Saints & Stars
Location: Amsterdam
Disciplines: Concept, Creative direction & fashion styling
DOB: 2025
Evolve Into Excellence — Saints & Stars New Year’s Campaign.
Inspired by the concept of metamorphosis, this campaign symbolizes shedding the weight of the past and transforming it into wings—carrying strength, growth, and the power to rise. It’s about turning last year’s lessons into fuel for becoming unstoppable. The vision was to create something magical, dreamlike, and deeply inspiring.
Inspired by the concept of metamorphosis, this campaign symbolizes shedding the weight of the past and transforming it into wings—carrying strength, growth, and the power to rise. It’s about turning last year’s lessons into fuel for becoming unstoppable. The vision was to create something magical, dreamlike, and deeply inspiring.
Saints & Stars is a high-end fitness club known for its immersive, next-level workout experiences. With bold design, intense energy, and a luxe atmosphere, it redefines what a gym can feel like—where discipline meets empowerment and every workout feels like a show.
