brand positioning & identity design
Personal brand identity for Amna Alyamani, a persona that inspires and empowers. She is a visionary, a go-getter, and an achiever! Her history and track record push her to the spotlights of being an influential, Saudi woman, pastry chef, and entrepreneur! The brand signal was made using her initials aa. then stylizing the letters to read as Amna in Arabic.
Introducing a product called halvah, dedicated to Amna's grandfather as he was her mentor and muse. He taught her how to make halvah at the age of 12. Dedicated to you! This desert also became a personalized gift item where people can write a name and gift it to their muse.
