Brand identity
Mo Ghazou is a talented and original make-up artist based in the Netherlands. I dove deep into his character and personality to craft his brand identity. From concept to creation, the brand embodied fluidity, diversity, and simplicity. Used the line to interpret that Mo can be anything that he likes or desires such as Mo_on, Mo_ther, Mo_nika, Mo_Ghazou. The line then turns into his signature which is an abstraction of a profile face silhouette.
Playful, colorful, artistic & utterly simple!
