Brand Identity conceptualization and creation.
owke. is an online store that sells fashion targeting Gen Z.
Driven by the brand positioning exercise, the brand name aims to target the younger generation who are always coming up with new cool words and slang refs. The brand name is a word we use every day and has a positive and humble meaning to it. We ok. owke?
Content Creation, Fashion styling & Art Direction.
Fashion Design
Moodboard and Collection creation 22. 
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